A price is only useful when you know what it replaces and returns.
- Software quotes that hide implementation, support or messaging costs.
- Paying for features without knowing which staff work they remove.
- ROI models built from optimistic assumptions instead of club data.
- A multi-site rollout priced before the first workflow has proved itself.
- A written scope covering locations, numbers, workflows and support.
- Pulse fees separated from Meta and other variable usage charges.
- A conservative value case using your message volume and booking opportunity.
- A rollout plan that can prove value before it expands.
What this does for your club
Pulse does not publish one fixed price because a single-site club and a multi-location operator require different Playtomic connections, WhatsApp traffic, workflow configuration, controls and support. A responsible quote should separate the Pulse software and service fee from Meta or other usage charges, state which locations and workflows are included, explain onboarding and support and show how price changes as the rollout grows. The initial 30-minute product demo is free. A club should leave the commercial conversation with a written scope and assumptions, not merely a monthly number.
What shapes the quote
The quote should state what is included, which usage costs pass through and how a larger rollout changes the price. Clubs do not need to sign a contract to see the product or discuss their numbers.
- Number of clubs and courts in the rollout.
- Player-message volume and the WhatsApp numbers involved.
- Playtomic tenants and any multi-location setup.
- The front-desk actions and escalation rules to configure.
- Analytics, player segmentation and campaign requirements.
- Onboarding, support and rollout sequence.
Campaigns
Overview · 5 sent
WhatsApp spend is not the software fee
Meta's WhatsApp charges and campaign usage are separate from the value of the Pulse software and service. They vary with message type, recipient geography and current WhatsApp pricing, so a responsible proposal keeps assumptions visible rather than promising one universal message cost.
For context, a live Vida Del Padel win-back campaign generated £5,368 in recovered revenue from £98 of WhatsApp spend. That is evidence from one campaign, not a guaranteed return or a substitute for a club-specific model.
What happens in the free demo
In 30 minutes, the team shows the player conversation, the operational dashboard and the win-back workflow, then maps the relevant pieces to the club's setup. Bring the number of venues and courts, an approximate monthly message volume and the two workflows consuming the most staff time; that is enough to make the next conversation concrete.
What a complete quote should show
| Line item | Question to ask | Why it matters |
|---|---|---|
| Product scope | Which locations, numbers and modules are included? | Prevents a low headline price from excluding the required workflow |
| Implementation | What configuration, data work and testing are included? | Clarifies the true cost and route to live operation |
| Usage | Which Meta, messaging or provider charges pass through? | Separates variable external cost from the software fee |
| Support | Who handles policy changes, failures and escalation tuning? | Automation requires ownership after launch |
| Expansion | How does price change with another club, court group or WhatsApp number? | Makes multi-site budgeting possible |
Build a conservative value case
- Measure the monthly volume and handling time of repetitive player conversations.
- Calculate the fully loaded staff cost of that work without assuming every minute disappears after automation.
- Estimate missed or delayed enquiries separately using a conservative conversion rate.
- Model one retention or quiet-court workflow from the club's own audience and capacity.
- Subtract incentives, message charges, variable costs and the Pulse quote.
- Run low, expected and high scenarios and agree which results will be reviewed after launch.
Important: A commercial case should still make sense under conservative assumptions. Do not multiply one club's campaign result across every venue as if it were guaranteed.
How this guide was prepared
This page explains the variables used to scope Pulse rather than publishing a fabricated typical price. WhatsApp pricing changes by message category and recipient market, so the current rate must be checked against Meta's official pricing page when a proposal is prepared. The Vida Del Padel campaign result is contextual evidence, not a promised return.
Sources and verification
Product capabilities, policies and prices can change. These sources were checked on 29 August 2026.
Frequently asked questions
Does Pulse publish one fixed price?
No. Pulse is quoted per club based on locations, courts, usage, integrations and the workflows being configured.
Is the product demo free?
Yes. The initial 30-minute demo is free and does not require a contract.
Is WhatsApp usage included?
The proposal should state clearly which WhatsApp or other usage costs pass through. Those costs vary and are distinct from the Pulse software fee.